branding and digital transformation
Personal branding is not blatant self-promotion!
Remember you are not a product to be packaged & and put on the shelf
‘Your life has a purpose
Your story is important
Your dreams count
Your voice matters
You were born to be special
And your presence on this
earth makes a difference’
Embrace yourself
BECAUSE YOU MATTER
Personal Branding is the most important tool available to business leaders today to clearly differentiate their value and what they bring to the table.
But ironically, many of us believe that our hard work, education, or performance are enough to outcompete our colleagues and secure fresh opportunities. We overlook or ignore the value of building a personal brand.
In a digitally distressed world, if you don’t give the market the story to talk about, they’ll define your brand’s story for you. Your personal brand is a promise to your stakeholders… a promise of quality, consistency, competency, and reliability because you want to brand yourself for the career and life you want and not just the job you have.
Helps you prepare for a journey towards a more informed and intentional effort towards how you want to be perceived in the world. You have the power to define your brand by aligning your intentions with actions. That is, changing your decisions and behaviors to influence how others see you and to help them connect both emotionally and intellectually to the image you hope to portray. If that image aligns with the opportunities you want, then you are more likely to secure them.
A proprietary 4P model of Personal Branding that starts by knowing what you want and who you are, building credibility around it and delivering it to all your stakeholders in a compelling way. It’s a structured step-by-step intervention over 2 full days that takes you on a journey of self-discovery.
We start by helping you discover who you really are.
- What do you stand for; what drives you?
- What unique skill sets or talents do you possess?
- What do you want to articulate in terms of your true purpose, your inner core and does that shape your actions and decisions?
We then collaborate with you to position you as an expert; a thought leader. ( The keyword exercise)
- Who are your true stakeholders and what do you want them to feel and say about you?
- How do you want to be seen in the world?
- What is your authentic brand story?
- And finally, we help you find ways to connect your brand back to your organization’s goals.
- The elements of your personal style— your disposition, demeanour, preferences, a way to stand out from the crowd, into a niche specific to your goals and your skill set.
- Image building
- Presentation skills for different stakeholders
- Managing media
Draw up a road map and a calendar of actions aimed at generating visibility, social influence & and reputation.
- What is your visibility quotient?
- Is your social media content aligned to your desired positioning?
- How much time are you willing to invest in this?
- Managing your reach including the world of virtual connections. How many people know and are exposed to your personal brand.
We can never fully control how others view us. But when you manage the cultivation of your personal brand like a project – replete with a compelling purpose, ambitious objectives, a realistic timeline, and clear deliverables – your chances of success in developing a reputation you can be proud of will be much higher.
Contact us to discover a fresh perspective on constructing your personal brand through these four simplified steps.
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