branding and digital transformation
We help you create brands that have a direct impact on your business.
A powerful Brand Strategy is the only foundation for building a world-class resilient brand that stands out from the crowd and delivers direct business results.
At Storm The Norm, brand strategy work is anchored by three core deliverables: Brand Purpose, Brand Promise and Brand Messaging. This holistic approach to branding encompasses an end-to-end project management approach starting with a clear and common understanding of the brand’s “why” that drives competitive advantage, market gap analysis, needs identification, deep consumer insights, design, launch and management. Whether it’s a corporate or consumer brand, at Storm The Norm we ensure that the brand captures a compelling idea that stands out from the competition.
The Power of Purpose
Most leaders recognize the importance of having “an inspiring “reason for being” which motivates and provides a call to action for an organization and creates a larger impact.
But the hard part – the real test of an organization’s purpose – is figuring out how to make it more than just words in a memo. For the purpose to really matter, it needs to go beyond an initiative that sits on the soft board of the organization.
We will explore this in some depth and help you craft your organization’s compelling future-focused core purpose beyond the usual vision/mission statements. A purpose that’s neither lofty nor a mere marketing peg but a real-world idea that will be the galvanizing force in driving all your business actions.
The Power of Positioning
So, what’s brand positioning & why do we need one?
In a world of constant change, brands must evolve to stay relevant. They also need a rudder to navigate change.
A strong brand positioning provides the anchor that informs, inspires and shapes how your brand is built constantly, cohesively & and consistently relative to the world it operates.
StN uses proprietary tools and techniques to help define the key building blocks of your positioning framework.
A sticky positioning, embedded with a powerful human insight that makes you stand apart from the clutter of competition.
The Power of Messaging
Positioning is an internally focused strategy that helps you craft a powerful brand story for the external world. A strong positioning manifests in the consumer’s mind through an engaging and emotionally appealing brand story to drive brand recognition and preference.
Our special modules on storytelling help you create powerful messaging copy that clarifies the brand’s benefits and values for its audience.
At Storm the Norm, we believe that great messaging is simple, evocative, inspiring and enforces business action.
Branding for start-ups and MSMEs
Customised solutions to fast-track your growth & and scale up your business.
It’s a commonly known fact that most scale-up companies lay a much greater emphasis on new customers and gross revenue growth. These companies have built a business with a strong foundation & a healthy product-market fit and are now ready to have their volume turned up.
This is the precise time for businesses to shift their attention to an integrated brand approach with a focus on positioning, dialling up brand assets as against mere lead generation & performance marketing activities. Brands need to carve their raison d’être rather than copying others to find further success.
How can branding drive real business growth?
Buyers have gained the upper hand in the purchase process, empowered to make informed buying decisions and leaving organisations with the task of earning their business. The value of the brand is truly measurable when it comes to product pricing. When two companies sell a near-similar product, the one with a stronger brand perception will be able to influence the price premium, mindshare and consumer choice. It helps you create brand loyal vs price-loyal customers that stick around.
And that makes the role of brand, irrespective of a B2B or a B2C category; more than ever, a vehicle for real business growth.
‘Storm The Norm’ Brand Modules
Connect with us to embark on a transformative brand-building journey together. Let us empower your growth and help you craft a compelling brand blueprint .
Constructing the Brand Architecture & Portfolio
Helping choose the best architecture to unlock the potential of each portfolio brand.
Managing a company’s brands to increase long term brand equity & financial value
Defining the Brand World
Interventions designed to articulate the key constituents of the brand . Focus on identifying the enduring & sustainable dimensions that customer value the most & have the potential to enhance trust.
Shortcut Branding & Marketing
How to build a brand without burning a hole in your pocket
Purpose Driven Branding
Interventions designed to arrive at a compelling future-focused core purpose for the organization.
Distilling the brand’s essence to create a differentiated customer proposition that serves as a blueprint for all communication
Insights that lead you to uncover the Hot Button
The secret sauce of organizations who know how to lead by design, is their ability to generate insights that truly matter.
This intervention is designed make Insighting second nature for your organisation.
Enriching the Brand Experience with Design Thinking
Interventions designed to help your brand resonate through it’s entire journey with consumers of varying experiences
Contact Us
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