Storm the Norm Updates
InsightStorms are triggered when diverse fields collide. Fresh ideas emerge at the cusp.
Videos, photos and published work
Our recent assignments
Brand and innovation expert, Anisha Motwani is the author of storm the
norm- first of its kind collection of contemporary stories of truly inspiring
businesses and brands from India that either wrote or rewrote the norms of their respective industries and brought in unprecedented change and vibrancy
She comes with a rich experience of over 28 years in diverse Industries –
advertising, auto- manufacturing, financial and health services.
Ranjan has led and facilitated innovation initiatives in a large number of organizations across countries including Apple, Areva, APC, Bausch & Lomb, Bayer, Cable & Wireless, Glaxo SmithKline, Honeywell, Johnson & Johnson, Microsoft, New York Life, Novartis, Nestle, PepsiCo, Perfetti, Tata, Unilever and Whirlpool.
He has created innovation methodologies, frameworks and tools including the innovation evaluation architecture (used in the Forbes Applied Innovation Awards and Innovation for India Awards) and the 3C Spot-Fund-Nurture model used by NABARD in the area of Rural Innovation.
Twenty successful brands that show us the value and power of innovative brands in India. A timely and worthwhile book.
Dipak C. Jain, Dean at INSEAD, Chicago
Carry it, read it, annotate it. This book will be the norm!
D Shivakumar, Chairman and CEO, PepsiCo India
An invaluable read for anyone who has anything to do with business, branding, marketing, advertising or media.
Sam Balsara, Chairman, Madison World
Carry this book in your bag… Each story has insights you won’t find anywhere else.