branding and digital transformation
Create The Right Blueprint For A Structured Approach To Digital Transformation
Nearly 100% of companies have plunged headlong to become more digital.
For some it’s about technology & process automation, for others it’s about finding a new way to connect with the customers. And for others still, it is about an entirely new way of doing business. While all of these are a need of the hour, but these diverse perspectives often end up reflecting a lack of common vision or alignment about the true role of digitization in business. This often results in piecemeal or tactical initiatives, misguided priorities leading to missed opportunities, slow or many times false start.
Even as leaders push towards their digital agendas, it is important that companies take a deeper look at their digital interventions and define a well-structured roadmap in line with business priorities.
The StN digital interventions are designed not just to help you define where the new frontiers of value are for the business but also create a digital blueprint for the organization complete using the 4D process.
Discovery
Being digital means being closely attuned to how customer decision journeys are evolving in the broadest sense. That means understanding how customer behaviours and expectations are developing inside and outside your business, as well as outside your sector, which is crucial to getting ahead of trends that can deliver or destroy value and we help you do just by focusing on delivering insights about customers that in turn set the right foundation for your digital journey.
Design
Digital’s next step is rethinking how to use new capabilities to improve how customers are served. This is routed in an obsession with understanding each step of a customer’s purchasing journey—regardless of channel—and thinking about how digital capabilities can design the best possible experience, across all parts of the business.
Important to understand that digital isn’t about delivering a one-off customer journey. It’s about scoping & planning a cyclical dynamic one where processes and capabilities are constantly evolving based on inputs from the customer, fostering ongoing business value. In this most critical design phase, we help you with the right UX design that intersects & interconnects several processes to deliver a smooth & seamless customer experience.
Develop & Deploy
To support this cyclical give-and-take dynamic with customers, execute the wireframes requires extensive development & automation. This approach is embodied in a continuous-delivery model where cross-functional IT teams along with vendors automate systems and optimize processes to be able to release and iterate on quicky.
Here we use our intense knowledge & experience to help you take the right call between build or buy and if required shortlist & onboard development partners with the right costs and mindsets.
Many clients seek our support to also handhold them through the entire prototyping process and beyond. But these two stages are purely optional. Our core competence lies in the first two stages of the journey because as they say, well begun is half done.
‘Storm The Norm’ Digital Modules
Customer Journey Mapping Is at the Heart of Digital Transformation. Get in touch with us to amplify your digital experience through our expertise in crafting impactful customer journey maps.
Build The Right Online Community For Your Business
One Of The Internet’s Greatest Strengths Is Its Ability To Bring Together People With Similar Interests In Online Communities.
Here’s how we go about it:
- Identifying a group of passionate brand lovers
- Keeping the messages relevant
- Encouraging User Generated Content
- Focusing on Sustenance
Create The Right Blueprint For Building Digital Enterprise Platforms
In the last couple of decades some of the most profitable and successful firms are those that have adopted a digital platform model. We help you lay the right Foundation for your digital transformation journey by focusing on the first two stages and helping you connect with the right development partners for the last two.
Discover
Competition/Customer & Company Analysis.
Design
Look & Feel, Journey mapping, UX, Wireframes
Develop
Ul/Development
Deploy
Prototype
Contact Us
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