Anisha Motwani
Brand, Digital & Strategy Expert
Ms. Anisha Motwani has been the advisor with the World Bank on the prestigious ‘Swachh Bharat Programme’,‘Adoption of Solar Rooftops’ & National Mission for Clean Ganga.
Anisha serves as an Independent Director on the board of some leading organizations:
- Abbot India
- Welspun India Ltd.
- Star Health Insurance Pvt Ltd
- Nuvama Wealth Mgt
- Hindware Home Innovations Ltd.
- Philips Domestic Appliances Ltd
- Godrej Finance Ltd
Founder & CEO
Storm The Norm
She is a multi-faceted business leader & draws from her rich experience of over 30 years in diverse industries – FMCG, automobiles, financial & health services. After a successful 25 years corporate career, Anisha founded StormTheNorm ventures in 2015, a company specializing in Brand, Digital & Innovation Projects. She brings in new perspectives on how businesses can challenge the conventional norms & storm them in a way that will help them re-wire to succeed in a disruptive world. In her podcast channel https://spoti.fi/3E9iJ5z she takes on & disrupts different norms across the business landscape.
In the last few years as an entrepreneur, Anisha has successfully completed projects for a range of clients including Nestle, Viacom 18, Hindustan Unilever, Whirlpool Home Appliances, Schneider Electrical, Reliance Retail, AMEX cards, Welspun India, Max Group & quite a few start-ups across India & South- East Asia.
She is the author of 2 bestselling books; Storm the Norm – a first-of-its-kind collection of 20 contemporary stories of truly inspiring businesses & She Storms – a groundbreaking book that celebrates the extraordinary journeys of 17 women who defied norms & shattered barriers.
She is on the Advisory Board of the CII Innovation Committee, Atal Incubation Center, Indian Institute of Health & Medical Research, India Diversity Forum & a regular speaker at national and global business platforms.
In recognition of her achievements, she was voted as one of the ’50 Most Powerful Women in Indian Business’ by Business Today for three consecutive years since 2009. She has also been recognized amongst the ‘Top 50 Women in Media, Marketing and Advertising’ by Impact & Colors for 4 consecutive years since 2011. She has been conferred ‘The women at Work Leadership Award 2011’ by Asian Confederation of Business and ‘Brand Builder of the year’ award by NDTV amongst many others.
An MBA, Anisha studied in Sophiya College and lives in Delhi with her husband Mahinder and children – Prerna & Prithviraj.
“Prior to joining our board as an Independent Director, Anisha collaborated with us on several pivotal strategic brand projects. Her exceptional contributions during that time have proven to be invaluable, and she continues to bring immense value to our board proceedings. We consider ourselves fortunate to have her as a part of our team, as her expertise and insights significantly enhance our decision-making process”
Anisha's tenure with us spans over three years, during which she has been instrumental in driving the transformation and rapid growth of the Amante brand. Her impact extended well beyond her initial responsibilities in brand management into other pivotal business areas like product development, pricing strategies and sales initiatives. Anisha embodies the qualities of a holistic leader, consistently demonstrating a comprehensive understanding of the brand and its integration within the broader business landscape. Her exceptional contributions have played a significant role in positioning Amante as a leading brand in the industry.
I have had the privilege of knowing Anisha for over two decades, and throughout our long-standing relationship, I have been consistently impressed by her exceptional brand-building skills. Anisha's ability to create and establish strong brands is truly remarkable and has been a key driver of success in her professional endeavours. Years later I entrusted Anisha with a Diversity project to mentor some of our women leaders. Her unwavering dedication to promoting diversity and inclusion is highly commendable. Through her mentorship, our women leaders have gained valuable insights, developed their capabilities, and achieved significant advancements in their careers.
I indirectly worked with Anisha during my tenure at Max New YorkL ife. Ever since the beginning, I saw her wearing multiple hats with great dexterity and perfection. She is a business strategist known to deliver results and a speaker bound to inspire others. I have found her to be intuitive, visionary and foresighted. Nevertheless, she is a lady with a Midas touch who can turn around dying brands and loss-making business units into vibrant cash cows. Most importantly, she is a symbol of womanpower and a role model for balancing personal and professional life successfully. She is a marketing professional with an eye on sales numbers and that makes her a complete business leader
Anisha was referred to us by one of our shareholders a couple of years back as someone who can help our brand grow. Those were the early days of our start-up and both me and my team had the pleasure of being guided and mentored by her. Her expertise and guidance have been instrumental in helping us scale our business thus far. It’s rare to find someone who is committed, passionate and comes with a strong business acumen. We are fortunate to have her as part of our extended team
Anisha’s superpower is her understanding of brands and leveraging brand strategy to grow a business. She has the rare ability to simplify complex and abstract ideas like brand purpose, strategy and positioning. It was a privilege to see her in action helping entrepreneurs understand consumer insights and brand strategy and create disruptive ideas.